Press
Press & media
This page is for journalists and editorial teams. It contains a short profile of the Zircon Swiss brand, key facts about the company and its intellectual property, and topics we are happy to talk about. Images and further information are available on request.
Brand profile
Zircon Swiss is the brand of Black Pearl Zircon SA, based in Biel/Bienne and entered in the Swiss commercial register since 1987. The brand is known for the Bow-Watch-Tie, a handmade silk bow tie with an integrated Swiss watch. It was invented by Markus, David and Kyrollos Istafanous; the invention is patent pending (CH 722154) and the design is registered (CH 148284).
The Bow-Watch-Tie is the sole product of Zircon Swiss. It is made in Switzerland, with the bow tie crafted by hand.
Company facts
Company: Black Pearl Zircon SA (Black Pearl Zircon Inc.) · Registered office: Biel/Bienne, Switzerland · In the commercial register since: 1987 · Company ID (UID): CHE-103.901.319 · Brand: Zircon Swiss · Website: www.zirconswiss.com
Board of directors: Markus, David and Kyrollos Istafanous · Distribution: directly through the website and through retailers and distributors
Products
Bow-Watch-Tie: silk bow tie with an integrated watch, silk from Como, handmade in Switzerland. Swiss-made ETA 978.002 quartz movement, sapphire crystal, faceted zirconium dioxide ceramic bezel, brass case with 10 µ gold plating. Editions Classic Black, Classic White, Barock Blue, and Barock Brown and Barock Silver (250 pieces each). Delivered in a wooden case with a certificate of authenticity and a 2-year warranty.
Details: bezel with 1, 3 or 12 facets, set with zirconia stones, water-resistant to 3 ATM. Prices: Classic Black and Classic White CHF 1,900; Barock Brown, Barock Silver and Barock Blue CHF 2,500.
Intellectual property
Patent pending: CH 722154 A2 “Tragbares Set mit einem dekorativen Element” (wearable set with a decorative element), filed on 20.09.2024, published on 31.03.2026, recorded in the register of the Swiss Federal Institute of Intellectual Property (IPI).
Registered design: CH 148284 “Accessoire für Uhren” (watch accessory), registered on 21.10.2024. Inventors: Markus, David and Kyrollos Istafanous. Both records can be viewed in the public Swissreg register.
Story ideas for editors
An invention from Biel: how a new accessory was developed in Biel/Bienne, Switzerland's watchmaking city, and how the idea moved from patent application to series production.
The bow tie with an integrated watch: a wristwatch often clashes with a tuxedo – the Bow-Watch-Tie wears the time at the collar. A topic for fashion, evening wear and weddings.
Craftsmanship in Switzerland: silk from Como, handmade in Switzerland, a Swiss-made quartz movement and zirconium dioxide ceramic – and what “Swiss made” actually means for watches.
Images and interviews
Product images, logos and photos of the inventors are available to editorial teams on request. We are also happy to arrange interviews with Markus, David or Kyrollos Istafanous in English, German or French.
Press contact
Zircon Swiss · Black Pearl Zircon SA, Biel/Bienne · Email: info@zirconswiss.com · Phone: +41 78 922 02 12
Frequently asked questions
Is the Bow-Watch-Tie patented?
The invention is patent pending (CH 722154 A2, published on 31.03.2026), recorded in the IPI register. The design is registered as CH 148284.
How can I get images?
Write to info@zirconswiss.com, stating your outlet and the planned story. We will send you suitable high-resolution images.