Stories, insights, and inspiration from the world of Zircon

We're showcasing our Swiss Made luxury bow ties at the prestigious Hellenic Impact Investing Conference in Athens.

Unique art meets Swiss craftsmanship: Our strictly limited Banksy "Time for Peace" Edition. Only 25 handcrafted bow ties worldwide featuring iconic Banksy motifs and 24k gold details. Each piece a work of art, numbered and certified. A statement for peace, style, and timeless values – for collectors and visionaries.
Stylish partnership with Villiger, the Swiss premium brand for connoisseurs. Our handcrafted luxury bow ties meet Villiger's timeless elegance. Exclusive limited edition with 24k gold details, inspired by the Swiss tradition of perfection. A tribute to craftsmanship and lifestyle – available only in selected stores.

Exclusive partnership with PKZ, Switzerland's leading fashion retailer. Discover our handcrafted luxury bow ties with 24k gold in select PKZ stores. A fusion of traditional craftsmanship and modern elegance – limited editions exclusively available at PKZ. Visit us in their premium stores.

While fast fashion is done after one season, a Zircon bow tie is made to last for decades. Limited editions with 24K gilding, handcrafted in Switzerland, numbered and certified. Quality you can pass on to the next generation.

Your Zircon bow tie comes with a 2-year warranty, a certificate of authenticity and personal support from Biel. Existing customers get priority access to new limited editions. Contact us with any questions about care and service.

Discover 24k gold embellishments, over 120 hours of handwork per piece, and limited editions of only 25 to 250 pieces worldwide. Each bow tie is numbered and comes with a certificate of authenticity. Wear a masterpiece that transcends generations – Swiss Made perfection.

Be one of 100 worldwide. Our Classic Black Edition with 24k gold details is strictly limited. Each piece numbered, with certificate of authenticity and a piano-lacquered wooden case. The ultimate status symbol for the modern gentleman – available only through private consultation.

Experience how our Swiss masters work with precision typically found only in haute couture. From silk selection to 24k gold application – every detail is perfected by hand. Timeless elegance, made by hand.

We were present at the prestigious Youth4Climate Awards in Turin, showcasing our sustainable vision of luxury. An important step for climate action and conscious consumption in the fashion industry.

Exclusive photoshoot at the most prestigious locations in the Swiss Alps – from Gstaad Airport via the legendary Golden Pass Belle Epoque Train to the luxurious Golf Hotel Les Hauts de Gstaad & SPA. Swiss Made elegance meets alpine exclusivity.

Exclusive photoshoot at Greece's most sophisticated locations – from luxury yachts to one of the world's fastest speedboats. Elegance meets adventure in the Mediterranean's most beautiful settings.
Receive exclusive insights, new collections, and special offers directly to your inbox.