The Bow-Watch-Tie
The bow tie with an integrated watch
The Zircon Swiss Bow-Watch-Tie is a handcrafted luxury bow tie with a Swiss watch at its centre. It unites haute couture and haute horlogerie – an accessory for men who want to make a statement on special occasions without being loud.

How it works
A CNC-milled, gold-plated holder plate joins the watch firmly to the bow tie. The watch sits where the knot of a classic bow tie would be and is immediately visible to others – time becomes part of your appearance.
Inside is a Swiss ETA 978.002 quartz movement: accurate (±10 to 20 seconds per month), silent and with around three years of battery life.
Materials
The case is solid brass with 10 µ gold plating; the bezel is faceted zirconium dioxide ceramic with 1, 3 or 12 facets. A sapphire crystal protects the black or gold dial.
The bow tie itself is made of Italian silk from the Como region, cut and sewn by hand. Every piece comes in a wooden case with a certificate of authenticity.
For which occasions
Weddings, galas, evenings at the opera, black-tie events and the red carpet: the Bow-Watch-Tie goes with dinner jacket, tailcoat, tuxedo and designer suit. The Classic models in black and cream suit any dress code, while the Baroque editions make a deliberate statement with opulent patterns.
As a gift for a groom, best man or business partner, it is a piece people talk about – and pass on.
Heritage
Zircon Swiss is a brand of Black Pearl Zircon SA from Biel/Bienne, listed in the commercial register since 1987. Its origins lie in the work of Marc Lederrey, a pioneer of the ceramic watch. Today Markus, David and Kyrollos Istafanous run the company and join this heritage with the idea of the Bow-Watch-Tie.
Watch specifications
- Movement
- Swiss quartz movement ETA 978.002 (Swiss Made)
- Accuracy
- ±10 to 20 seconds per month
- Battery
- Approx. 36 months battery life
- Case
- Solid brass with 10 µ gold plating, nickel-free
- Bezel
- Faceted zirconium dioxide ceramic (high-tech ceramic), 1, 3 or 12 facets
- Crystal
- Sapphire crystal (Mohs hardness 9) with a golden ring
- Dial
- Black or gold with sunburst finish, zirconia indices depending on the version
- Water resistance
- 3 ATM – protected against splashes and rain
- Mounting
- CNC-milled, gold-plated and engraved holder plate joining watch and bow tie
- Bow tie
- Italian silk from the Como region, hand-cut and hand-sewn
- Delivered with
- Wooden case with piano-lacquer finish, certificate of authenticity (physical and digital)
- Warranty
- 2-year international warranty on manufacturing and material defects
Frequently asked questions
What is a Bow-Watch-Tie?+
A luxury bow tie with an integrated Swiss watch. The watch sits at the centre of the bow tie and is firmly attached by a gold-plated holder plate.
Which movement is used?+
A Swiss ETA 978.002 quartz movement (Swiss Made) with an accuracy of ±10 to 20 seconds per month and around 36 months of battery life.
Is the watch water-resistant?+
It is water-resistant to 3 ATM and therefore protected against splashes and rain. It is not meant for swimming.
How is the battery changed?+
The movement is used worldwide, so spare parts and service are available everywhere. We are happy to refer you to an authorised service partner.
What warranty is included?+
Every Zircon Swiss watch comes with a two-year international warranty on manufacturing and material defects.
Can I personalise a Bow-Watch-Tie?+
Yes. On request you can choose the dial (black or gold), the zirconia setting and the facet cut of the ceramic bezel.
